A guide to effective customer engagement (with real brand examples)
Our friends at Mention Me have a question for you: Did you know that two-thirds of a company’s profit relies on effectively engaging customers?
Customer engagement isn’t a fluffy marketing term. It’s a strategy proven to grow business and increase long-term revenue. As well as boosting your profit margins, engaging your customers could reduce churn rate and increase customer revenue by an average of 23%.
And that’s before considering the impact of the pandemic.
Now, in the age of Covid-19, customer engagement is even more crucial to business success. Consumers are spending carefully and scrutinising the brands they shop with. Marketing budgets are smaller. Companies are under pressure to keep new customers acquired during lockdown.
The marketing landscape is new and evolving. Both macro – such as the nationwide lockdown – and micro effects – such as the buying options available to individuals – are continuously changing customer behaviour. To remain relevant, brands must understand and adapt to shoppers’ changing needs and desires. Even if working with a reduced marketing budget…
Read the full report here.
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