A convenient way to drive loyalty
Customer Loyalty Webinar 2020
As verticals like travel, restaurants, and live events are disrupted, the convenience retail sector has seen an increase in consumer frequency and spend (40%+ according to Kantar*) over the past few months as consumers have shifted shopping habits to merchants closer to home.
This live webinar focuses on tools and techniques marketers who operate in this sector can implement quickly to help engage this largely unknown customer base and retain a large portion of this increase in revenue.
This webinar is of interest not only to those in the traditional 'convenience' store sectors such as food, off license, and news - but also anyone who has 'a local format on a national scale'. This is open to and inclusive of pub groups, dry cleaners, restaurants/takeaways, to name but a few. All who join will find this to be a highly useful and insightful hour!
We'll be joined by Mike Brinn, Global Loyalty Leader, TLC Marketing Worldwide and Sina Saidinayer, Head of Business Development, Fidel. Join us to learn how convenience retail brands like yours can power truly personalised marketing.
Andy Kulina Head of Loyalty EMEA, Cheetah Digital
Andy was formerly the Director of Customer Loyalty Technology for Kroger when they launched what is now the largest supermarket loyalty programme in the USA. He now shares his 25+ years experience in the design, development and execution of customer loyalty strategies as the Head of Loyalty for Cheetah Digital - recently named Loyalty Technology of the Year by Loyalty Magazine.
Nick Watson SVP, Cheetah Experiences, Cheetah Digital
Nick Watson is SVP of Experiences at Cheetah Digital and has supported brands like Coca-Cola, Shell, Manchester City FC, Bauer Media and Reckitt Benckiser collect over 1.3 billion preference insights, purchase intentions and opt-ins from consumers to power truly personalised marketing. After many years at BBC Magazines and Tag: Worldwide, Nick joined Cheetah Digital to help create technology that made it easier for marketers to collect 'zero party-data' across all owned, earned and paid channels.
Mike Brinn Global Loyalty Director, TLC Marketing Worldwide
TLC Marketing Worldwide specialises in unique reward experiences that deliver an enviable ROI and improved brand metrics to loyalty programs. Mike is an advocate of putting customers at the centre of all decision-making - thus building and deploying engaging and super-personalised programs. Experience has taught Mike that successful and sustainable loyalty programmes are all about the right blend of big ideas, rewards, technology, and analytical expertise. Previously Mike worked as both a strategist and program operator for companies such as Woolworths, AC Nielsen, Swiss Post Solutions, and founded 20-20 insights a loyalty technology and data insights company.
Sina Saidinayer Head of Business Development, Fidel
Sina Saidinayer is leading the Growth and Business Development at Fidel in EMEA and APAC. Sina has been part of Fidel since it was founded back in 2013, as a B2B2C loyalty platform for SMEs, with a mission to provide data-driven actionable insight. Fast forward 7 years and today Fidel is a financial API that makes it easy, quick and affordable for developers to access real-time card payment data. Through a single API, developers can securely access data from the three major card networks (Visa, Amex and Mastercard) and build their applications on top of the powerful payments infrastructure - supercharging innovation and driving value back to consumers.