Waitrose launches online cookshop
The new waitrosekitchen.com site will offer customers over 3000 products ranging from cookware, utensils and cookbooks to coffee machines, spiralizers and blenders. The site will also offer ideas, expertise and inspiration to enable those who have a passion for cooking to enjoy experimenting and developing their skills.
Waitrose has highlighted figures by Conlumino which show that online sales for the kitchen market are expected to grow to £1 billion by 2018. The supermarket plans to increase its share in this expanding market six fold within the next five years.
The launch of waitrosekitchen.com builds on the supermarket's growing multichannel presence, which includes the recently launched specialist shops www.waitroseflorist.com, www.waitrosecellar.com, www.waitrosegifts.com, www.waitrosegarden.com, and www.waitrosepet.com in addition to the retailer's main website for groceries, www.waitrose.com.
Robert McCarthy, Waitrose head of e-commerce, said: 'We already offer our customers the ingredients, ideas and expertise and so waitrosekitchen.com is a natural evolution for Waitrose and a real step forward in our multichannel strategy. The essence of the site is to bring together our customers love of food and cooking with all the equipment they need. The website will give them access to exciting products, competitive prices and ultimate convenience.'
Brands featured on the site include the likes of Le Creuset, KitchenAid and Nordicware.
To celebrate the launch of waitrosekitchen.com customers are being offered 20% off when they spend £30 or more, excluding kitchen appliances, until 24 November 2015.
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