THE RETAIL BULLETIN - The home of retail news
Home Page
News Categories
Christmas Ads
Commentary
Department Stores
Electricals & Technology
Entertainment
Fashion
Food & Drink
General Merchandise
Grocery
Health & Beauty
Home & DIY
Interviews
Property
Retail News
Retail Solutions
Shopping Centres, High Streets & Retail Parks
Sports & Leisure
Retail Events
People in Retail Awards 2023
Retail Marketplace Strategy 2023
Omni Channel Futures 2023
Retail HR Central
Digital Transformation Strategy 2023
Customer Engagement Strategy 2023
Retail HR 2023
THE Retail Conference 2023
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
Hotel Chocolat launches branded spaces within Waitrose stores

Luxury chocolate brand Hotel Chocolat has extended its longstanding relationship with the John Lewis Partnership by securing solus branded spaces for its products in selected Waitrose… View Article

FOOD & DRINK

Hotel Chocolat launches branded spaces within Waitrose stores

Luxury chocolate brand Hotel Chocolat has extended its longstanding relationship with the John Lewis Partnership by securing solus branded spaces for its products in selected Waitrose stores.

The company has had its own space within gift zones in John Lewis department stores for the last 12 years and will now take a similar approach in Waitrose supermarkets.

The move marks the first time that Waitrose has given an exclusive bay on its shelves to any other company.

The space will feature some of Hotel Chocloat’s most popular products including the Velvetiser drinking chocolate machine with selection boxes of the top 10 flavours, boxed selections of filled chocolates including ‘Serious Dark Fix’ ‘Patisserie’ and ‘Milk to Caramel’, bottles of Velvetised Cream drinks made with vodka, chocolate and cream, solid chocolate batons and vegan products.

Hotel Chocolat chief executive an co-founder Angus Thirlwell said: “We’re thrilled to be a part of this dynamic collaboration – a dedicated Hotel Chocolat branded space embedded within Waitrose, uniting two of the UK’s most loved brands. Our relationship with John Lewis & Partners has grown tremendously over the past ten years and we have built a terrific rapport. The time is right to bring HC into the luxurious food arena that is Waitrose and Waitrose.com.”

Stephanie Chafor, head of grocery and frozen foods at Waitrose, added: “Hotel Chocolat has long brought innovation and authenticity to the chocolate scene and we are excited by this new partnership and the dedicated space in our shops. We think our customers will love the brand’s ethical and sustainability credentials as much as the quality of their chocolate ”

 

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News