Swindon Designer Outlet plans Â£35 million expansion
The owner of the Swindon Designer Outlet has submitted a planning application for the development of over 50,000 sq ft of new retail space at the centre.
Henderson Global Investors, which owns the outlet as part of its UK Outlet Mall Fund alongside outlet centre operator McArthurGlen, is planning to invest £35 million in extending the outlet by regenerating the historic Long Shop at the Grade II-listed Great Western Railway Works.
The company said the investment will result in a new hub of 30 retail stores which will create an additional 350 jobs at the centre.
The new development is part of a larger master plan which includes grouping like brands together in special zones such as premium/designer and high-street/lifestyle, as well as introducing a food quarter and restaurant units. The new Long Shop area will include existing brands relocated from within the centre.
Tina Cumpstey, McArthur Glen centre manager at Swindon Designer Outlet, said: "The regeneration represents a significant investment to the centre and will breathe new life into the Long Shop as well as welcoming up to 30 new retail stores to our existing offering of leading premium, designer and high-street brands. By bringing the centre into a new league of retail destination, this will attract more shoppers not only to Swindon Designer Outlet but also to Swindon."
Andrew Rich, fund manager for the Henderson UK Outlet Mall Fund, added: "Investment in retail properties is a major part of Henderson’s total £12.5 billion of property assets under management. Swindon is a very successful centre within our outlet mall portfolio, and the expansion is part of our investment strategy to continue to deliver strong performance for our investors."
Swindon Designer Outlet is currently home to over 90 premium, designer and high-street brands, such as Hugo Boss, Jaeger, LK Bennett, Next, Superdry, Ted Baker and Tommy Hilfiger. The centre, which opened in 1997, currently offers 207,000 sq ft of retail space.
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