All Good Things makes London debut at Outlet Shopping at The O2
All Good Things, the sustainable designer outlet store, has chosen Outlet Shopping at The O2 for the launch of its debut London shop and first in an outlet centre.
The retailer has taken a 4,000 square foot space on the upper level of the scheme, adjacent to brands such as French Connection and Calvin Klein.
The store has brought a selection of several new designer brands to Outlet Shopping at The O2, including Rag & Bone, Michael Kors, and Ralph Lauren. The new location also offers a range of premium pre-loved items, as well as designated clothing recycle points.
All Good Things also operates a store at Cribbs Causeway.
Keith Bristow, chief executive at All Good Things, said: “We are very excited to begin our expansion across the UK by bringing All Good Things to such an iconic destination.
“It was imperative that our next store location aligned with our wider visions and goals, giving us the opportunity to share our mission of creating a more sustainable fashion industry with a huge and diverse audience, while delivering memorable customer experiences in a beautiful setting.
“The O2 is a great location to add to our portfolio, and with its dedicated approach to leasing, tenant relationships, and continual success, we look forward to what’s to come for All Good Things.”
Owned and operated by AEG Europe and Crosstree Real Estate, Outlet Shopping at The O2 is also home to brands such as Tommy Hilfiger, Calvin Klein, French Connection, Nike, and Adidas.
Janine Constantin-Russell, managing director of the Entertainment District and Outlet Shopping at The O2, said: “Our visitors are at the heart of everything we do, and we take great pride in our ability to listen and respond to what they want, and All Good Things’ affordable luxury offer does exactly that – it speaks to our customer base, enables us to add even more fantastic designer brands to our premium tenant mix, and delivers something desirable and new.”
