Ribble Cycles enjoys post Olympic surge in bike sales
The record breaking success of Team GBÂ’s cyclists at the Rio Olympics has helped online cycle retailer Ribble Cycles to a 61% year-on-year increase in bike sales since the start of the games.
Sales of Sportive bike have risen by 85% while racing bikes have seen a 56% uplift.
In addition, interest in creating bespoke bikes led to a large number of on-site sessions across the length of the games and Cyclocross bikes saw a 400% increase in traffic in the two weeks following the event.
Owned by private equity firm True Capital, Ribble Cycles specialises in retailing carbon road bikes which are fully customisable and designed in-house.
Matthew Lawson, chief digital officer at Ribble Cycles, said: “From road bikes to track bikes, it’s great to see cycling fever spread across the UK. We would love to see this trend continue and for cycling to be an even bigger part of everyday life in Britain.
“Following the Olympians’ recent request for an increase in investment for cycling, we agree and would also like the government to increase their spending in this area. Overall more consideration and funding is essential for cycling to be sustainable in the UK. Being proactive in this area of the industry is definitely a key concern of ours.”
Ribble Cycles has recently expanded into Australia and is now planning to launch in Germany.
The company reported a turnover of £16.8 million in the previous financial year.
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