THE RETAIL BULLETIN - The home of retail news
Lest we forget
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
Interviews
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
Ribble Cycles enjoys post Olympic surge in bike sales

The record breaking success of Team GB’s cyclists at the Rio Olympics has helped online cycle retailer Ribble Cycles to a 61% year-on-year increase in bike sales since the start of the games.

GENERAL MERCHANDISE

Ribble Cycles enjoys post Olympic surge in bike sales

The record breaking success of Team GB’s cyclists at the Rio Olympics has helped online cycle retailer Ribble Cycles to a 61% year-on-year increase in bike sales since the start of the games.

Sales of Sportive bike have risen by 85% while racing bikes have seen a 56% uplift.

In addition, interest in creating bespoke bikes led to a large number of on-site sessions across the length of the games and Cyclocross bikes saw a 400% increase in traffic in the two weeks following the event.

Owned by private equity firm True Capital, Ribble Cycles specialises in retailing carbon road bikes which are fully customisable and designed in-house.

Matthew Lawson, chief digital officer at Ribble Cycles, said: “From road bikes to track bikes, it’s great to see cycling fever spread across the UK. We would love to see this trend continue and for cycling to be an even bigger part of everyday life in Britain.

“Following the Olympians’ recent request for an increase in investment for cycling, we agree and would also like the government to increase their spending in this area. Overall more consideration and funding is essential for cycling to be sustainable in the UK. Being proactive in this area of the industry is definitely a key concern of ours.”

Ribble Cycles has recently expanded into Australia and is now planning to launch in Germany.

The company reported a turnover of £16.8 million in the previous financial year.

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

The Retail Design Seminar 2018
The Retail Design Seminar 2018
14 November 2018
The Cavendish Conference Centre
The Retail Design Seminar 2018
Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
AI in Retail Conference 2019
AI in Retail Conference 2019
18 September 2019
Cavendish Conference Center, 22 Duchess Mews, London W1G 9DT
Retail marketing is changing pace rapidly by making communication across all platforms personalised, relevant, efficient, and helpful. AI not only helps shoppers find a perfect product but also pre-empts the shopping behaviour and speeds up payment.
The HR Summit 2019
The HR Summit 2019
Tuesday 8 October 2019
The Cavendish Conference Centre, London W1
The 11th HR Summit 2019, The Cavendish Conference Centre, London W1, 8 October 2019