LK Bennett appoints Rosamund Pike as brand ambassador
Fashion and footwear retailer LK Bennett has appointed actress Rosamund Pike as brand ambassador as part of its new advertising campaign.
Shot in London's Belgravia overlooking Buckingham Palace Gardens, the ads showcase the brand's spring 2013 mainline and Black Ribbon collections of clothing and footwear.
Speaking of the campaign, Didier Drouet of CEO LK Bennett, said: "The Spring Summer 2013 collection further cements LK Bennett as a modern British, affordable luxury brand and we are very excited to have Rosamund Pike front the campaign. Her beauty and intelligence in the roles she has played on film are captivating. The energy and life she brings to the images perfectly encapsulate the LK Bennett woman."
Pike is currently starring alongside Tom Cruise in the recently released Jack Reacher and has just finished filming British comedy, The World’s End, co-starring with Simon Pegg and due for release later this year.
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