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Comment: International footprint helps retailers mitigate risk

Reports today state that retailers with an international footprint are able to weather the decline in the British high street better than their domestic market peers. By Antony Gold

OMNICHANNEL

Comment: International footprint helps retailers mitigate risk

Antony says,“Recent favourable financial results from retailers who are building an international business serve to underline a rapidly accelerating trend for retailers in almost every sub-sector, but particularly fashion, to look to expansion in non-UK markets as a way of mitigating risk, spreading cost and increasing market share. Even relatively small retailers are finding that the barriers to expansion are not as high as they might have assumed. And the internet enables a soft start to possible bricks and mortar expansion.

“We have found a marked surge in retailers reconfiguring their internet offering for an international market. Attention needs to be given to issues such as data privacy regulations (which can differ across jurisdictions) and trade mark registrations but proper planning can open up substantial new markets relatively inexpensively– as a growing number of UK retailers are finding.”

Antony Gold is partner and head of retail at international law firm Eversheds.

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