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Amazon opens multi-million pound fashion photography studio in London

Amazon has opened a new multi-million pound fashion photography studio in London’s Shoreditch as its fashion business continues to grow.

GENERAL MERCHANDISE

Amazon opens multi-million pound fashion photography studio in London

The online retail giant said the Amazon Fashion Photography Studio will enable it to produce more than half a million images a year.

The move comes as Amazon revealed that it has sold more than 30 million fashion products across Europe in the last quarter alone.

Brands include the likes of Hugo Boss, Gucci watches, Emporio Armani, Calvin Klein, Tommy Hilfiger, 7ForAllMankind, American Retro, Petite Bateau, Levi’s, and Lacoste.

Sergio Bucher, vice president of Amazon Fashion EU, said: “Our aim is to make Amazon the best place to buy fashion online, The opening of our new fashion studio, in the heart of one of the leading fashion capitals of the world, illustrates our ambitions.”

The new facility is one of the largest of its kind in Europe. At 46,000 square feet, it houses 22 individual photography bays, a large state of the art editorial suite, video editing facilities, a creative fashion library, and office space for Amazon’s growing team of fashion creatives.

The opening was attended by Suki Waterhouse who is the new brand ambassador of Amazon Fashion Europe for Autumn/Winter 2015.

The new studio is housed in a building leased from Transport for London which has undergone six months of restoration to be transformed into studio space. Some 35 new permanent roles have been created at the studio and up to 75 will also be brought in to support seasonal demand.

The facility is the latest investment by Amazon in London. Amazon recently completed the move of its 2,000 corporate employees to three offices in the capital. Construction of a new corporate office at Principal Place in Shoreditch is underway and is scheduled to open in 2017. With the opening of that building, Amazon will have total capacity for over 5,000 employees in London.

 

 

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