Q&A: Mariano Lucas Morales, CEO, INSTORE360
INSTORE360 is a premium retail service company specialising in helping retailers and brands optimise their physical spaces through fully integrated solutions.
Can you tell us a bit about your background?
My career has always been closely linked to the worlds of retail, marketing and technological innovation. I have had the opportunity to work with a variety of brands across Europe and the UK, leading teams and projects focused on transforming the in-store experience. My core focus has consistently been to bridge the physical and digital retail environments, which ultimately led me to found INSTORE360 — a strategic response to brands’ and retailers’ growing need to enhance the in-store customer experience through data, technology and creativity.
What does your company do? / What is your USP?
Subscribe to TRBINSTORE360 is a premium retail service company specialising in helping retailers and brands optimise their physical spaces through fully integrated solutions. Our USP is clear: we connect talent, creativity and execution to transform physical stores into experiential spaces that deliver tangible business results. But we go beyond designing experiences — we continually optimise them to ensure lasting impact.
What’s special about the platform and your approach?
Our approach is an integrated blend of strategy, innovation and effectiveness. We develop bespoke solutions tailored to real business challenges. Moreover, we believe every project is unique and unrepeatable, which is why we always strive to go the extra mile to deliver extraordinary results.
What advantage does it add?
Our solutions offer deeper insights into customer behaviour, increased engagement, more informed decision-making based on experience and data, and — crucially — measurable improvements in key brand performance indicators. Ultimately, we help our clients reduce operational friction, accelerate strategic decision-making, and enhance their visual communication in-store.
How does a product/service implementation actually look like and how do you measure success?
We take a collaborative approach with our clients. We begin by understanding their objectives and pain points, then define a bespoke solution and carry out an agile implementation, typically involving design, production and installation. Success is measured against clear KPIs — whether that’s increased store footfall, window displays that improve conversion rates, or pop-ups that attract new customers. Ultimately, we’re always aiming for a direct and positive impact on sales and customer connection.
What challenges and opportunities do you see in UK retail for 2025 / What challenges are retailers facing in 2025?
One of the major challenges is finding the right balance between operational efficiency and a distinctive customer experience — particularly in a context where rising costs meet declining consumer loyalty. Moreover, there’s growing pressure to justify every investment with concrete data. However, this also opens up tremendous opportunities: those who adopt technology with a strategic mindset will be best placed to differentiate quickly and effectively.
How will you address these challenges and turn them into successes?
At INSTORE360, we empower our clients to adopt an experience-driven mindset, implementing solutions that ensure every in-store action delivers impact. But it’s not only about transforming spaces — it’s about reflecting the brand’s identity and creative vision. We turn challenges into real growth opportunities.
What is on the horizon for you as a company?
We are currently in a phase of expansion. We’re continuing to consolidate our operations across the UK and Europe, while expanding our portfolio with specialised solutions, automation and predictive analytics that keep us ahead of evolving trends and consumer behaviours. Our focus remains on being a strategic partner to our clients as they shape the commercial spaces of the future.
Any final thoughts?
Yes — physical retail is far from on pause; it is evolving. The spaces that will thrive are those that understand technology does not replace the human experience — it enhances it. At INSTORE360, we are here to help build that future, bringing together technology, creativity and business insight.
To find out more about how INSTORE360 can help your retail operation, visit them online here.
