Go Instore launches immersive omnichannel retail experiences for personalised ecommerce for HP customers
Go Instore has announced it will expand its work with HP Inc. to deliver a true omnichannel shopping experience for HP customers in South Africa. The move follows the successful roll out of the initiative in a number of European markets.
Using Go Instore’s proprietary technology, HP Inc. customers visiting the HP online store (https://www.hpshop.co.za) in South Africa can now connect live to an HP product expert in-store via one-way video coupled with two-way audio. The service allows customers to get live advice and see up-close the products they have viewed online. By bridging the gap between the online and in-store shopping experience, HP product experts will be able to help customers discover their perfect laptop or printer from the comfort of their home, office or even on the move.
Go Instore Co-Founder, Aman Khurana, says: “We’re on a mission to humanise customer experience in the digital world and are excited to expand our collaboration with HP Inc. to deliver a true omnichannel service offering into South Africa. We’ve seen demand grow globally for the Go Instore sales platform as online consumers are now expecting high quality, personalised and immersive online shopping experiences.”
Brian Chavrimootoo, EMEA Trade Marketing Manager at HP commented: “We understand the power of our HP in-store sales experts in building trust and brand loyalty – we wanted to deliver the same VIP experience to our online shoppers. We have had strong success rolling this out in a couple of European markets; achieving measured increases in online conversion rates and average order value. We are delighted to now bring this futuristic consumer experience to the South African market.”
