The Cotswold Company unveils brand refresh as it repositions as a lifestyle brand
Furniture retailer The Cotswold Company has rebranded and launched a new website and TV advertisements after deciding to reposition itself as a lifestyle brand.
The brand identity now includes a word logo and separate house symbol, as well as a refresh of both typography and colour, as the retailer also looks to widen its appeal to customers who like a contemporary style.
Earlier this month, The Cotswold Company hailed the success of its new virtual ‘Go In Store’ shopping experience which helped lockdown sales reach two thirds of those seen when stores were open.
Commenting on the rebrand, The Cotswold Company chief executive Ralph Tucker said: “With the digital high street on the rise and ‘Go In Store’ virtual shopping options for online shoppers, we decided that a rebrand and update to the website was vital now more than ever. Here at The Cotswold Company, we are always striving to diversify product collections and reach new audiences so the launch of a new website and TV advertisements is paramount to attracting new customers in 2021 as we increasingly move online.”
During the last year, The Cotswold Company has launched its first ever collection of luxury mattresses and unveiled a collection of home accessories including framed artwork by independent artists.
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