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The Cotswold Company hails success of ‘Go In Store’ shopping experience

Furniture retailer The Cotswold Company has hailed the success of its virtual ‘Go In Store’ shopping experience that it launched back in December. The retailer began… View Article

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The Cotswold Company hails success of ‘Go In Store’ shopping experience

Furniture retailer The Cotswold Company has hailed the success of its virtual ‘Go In Store’ shopping experience that it launched back in December.

The retailer began offering the live video service to enable customers to have walkthroughs and virtual tours of stores with advice and help given in real time by staff members wearing body cams.

The Cotswold Company said the service has been so successful in pushing lockdown sales that showrooms took sales of two thirds the levels they achieved when open.

Staff are currently trialling extending working hours into the evening due to the number of incoming ‘Go In Store’ requests received.

The Cotswold Company operates stores in Norwich, Stow-on-the-Wold, Chelmsford, Godalming and Harrogate. The retailer will continue to offer the service even though all five are now open.

Ralph Tucker, The Cotswold Company chief executive, said “I am excited to today announce that this virtual ‘Go In Store’ experience will remain post-pandemic, due to both its popularity and the flexibility it offers our customers. The advantage here is that if customers want to see a table extended by the member of staff or two colourways side-by-side, staff can easily do this on the video call.

“These video calls are very different to a basic live chat that many other retailers offer, the ‘Go In Store’ function is something we see the rest of the industry following suit with.”

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