Lifestyle Retail Group rebrands as Secret Sales Group
Secret Sales owner Lifestyle Retail Group has rebranded as Secret Sales Group.
The group said the move reflects the success of the Secret Sales brand at a time when the off-price sector is undergoing significant structural change across Europe.
Subscribe to TRBThe group has onboarded 150 new partners and added 504 brands to its platform since the start of the year. It has also delivered a 41% like-for-like increase GMV and seen the retail value of its inventory surpass £7 billion.
The rebrand applies to the group’s corporate identity only. Consumer-facing brands including Secret Sales, V&D, To Be Dressed, Dress for Less, Dreivip and Afound will continue to operate under their existing brand names and market positions.
Chris Griffin, chief executive of Secret Sales Group, said: “The Secret Sales brand has become one of the most recognised names in European off-price retail, making Secret Sales Group the natural identity for the business going forward.
“What’s most exciting is the momentum we’re seeing across every part of the group. Our acquisitions are outperforming, our core markets continue to grow strongly, and we’re attracting more brands and retailers than ever before.”
He added: “We believe that shift is only just beginning. Our ambition is simple: to become the first place brands think of when they need to efficiently distribute excess inventory across Europe. The combination of AI, automation, data and scale is helping us get there faster than ever.”
