Kingfisher France launches own retail media agency
B&Q owner Kingfisher has announced that its business in France is preparing to support advertisers in the home improvement sector through the launch of its own retail media agency.
Called Kingfisher Retail Media France, the agency will offer a complete marketing solution to Kingfisher France’s suppliers and help them to better meet the needs of customers through precise targeting, the creation of personalised purchasing paths, and tailored product recommendations.
Led by Kingfisher’s newly appointed retail media director, Gwenola Coicaud, the initiative forms part of Kingfisher France’s digital strategy and its two banners, Castorama and Brico Dépôt. It has been launched through a partnership with Unlimitail, a recently established joint venture between Carrefour and Publicis.
In her new position, Coicaud will report directly to Romain Roulleau, director of digital strategy at Kingfisher France. Based in Paris and with 20 years’ experience in retail media, she will be responsible for developing Kingfisher’s retail media business.
Roulleau said: “At Kingfisher we are convinced that our omnichannel points of contact, whether in-store or online, represent the most appropriate solution for supporting the marketing and sales development of our advertising suppliers and optimising their investments.
“In this respect, the joint venture created by Publicis and Carrefour is not only a truly trusted partner, but also a powerful lever for strengthening the commercial activity and technological expertise of our retail media agency”.