THE RETAIL BULLETIN - The home of retail news
Click here
Home Page
News Categories
Commentary
CX
Department Stores
Electricals and Tech
Entertainment
Fashion
Food and Drink
General Merchandise
Grocery
Health and Beauty
Home and DIY
Interviews
People Matter
Retail Business Strategy
Property
Retail Solutions
Electricals & Technology
Sports and Leisure
Christmas Ads
Shopping Centres, High Streets & Retail Parks
Uncategorized
Retail Events
People in Retail Awards 2024
Retail HR Summit
THE Retail Conference
Retail HR North 2025
Retail Ecom North
Omnichannel Futures 2025
Retail HR Central 2025
The Future of The High Street 2025
Retail Ecom Central
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
Co-op launches its own convenience retail media network

The Co-op has launched its own retail media network to help brands reach new and wider audiences A first for the UK convenience sector, the new… View Article

FOOD AND DRINK NEWS UK

Co-op launches its own convenience retail media network

The Co-op has launched its own retail media network to help brands reach new and wider audiences

A first for the UK convenience sector, the new offering will also aim to improve advertising relevancy for shoppers.

The Co-op Media Network will bring together Co-op’s in-house team and its long-term agency partner Threefold under one recognisable brand identity.

Kenyatte Nelson, chief membership and customer officer at Co-op, explained: “This is a momentous move for Co-op and one that will solidify our position in the retail media sector. Co-op is a leader in the convenience market and we will use our strengths to replicate our successes as a media owner.”

“Co-op’s nationwide network of frequently shopped smaller stores drives increased opportunities to see for brands’ advertising campaigns, and the unique impulsive nature of convenience shopping missions creates untapped occasions for brands to grow their sales.

“Convenience shopping and supermarket shopping are different purchasing occasions, and brands will see greater sales and brand building benefits by executing media against both.”

The retailer will offer brands having advanced opportunities to connect their goods and services to interested Co-op shoppers in offsite digital media channels. It said this will help brand advertisers to improve their media efficiency by focusing their advertising spend on shoppers that are more likely to engage with their products.

The Co-op  has a nationwide network of almost 2,400 convenience stores across the UK.

Subscribe For Retail News