Kingfisher drives online growth with launch of marketplace for Castorama France
Kingfisher has launched an online marketplace for its home improvement retailer Castorama France.
The move follows the introduction and rapid growth of the group’s marketplaces at B&Q in the UK, Brico Dépôt in Spain and Portugal, and its Koçtaş joint venture in Turkey.
The marketplace offering will add over 500,000 new products from verified third-party merchants to the 70,000 products already available directly from Castorama on its ecommerce channels.
Marc Vicente, group digital director at Kingfisher, said: “The launch of Castorama France’s marketplace is a very exciting milestone in our ecommerce strategy. We know that choice is vital for customers in ecommerce, particularly in home improvement, and our marketplaces are enabling us to deliver a vastly expanded product offering, at pace.
“The launch is a great example of our Powered by Kingfisher strategy in action. With the support of the group’s marketplace technology and expertise, Castorama France has been able to build a compelling offer, tailored for the needs of its customers.”
After launching its first marketplace in March 2022 at B&Q, Kingfisher reported last autumn that marketplace sales represented 35% of B&Q’s total ecommerce sales in October 2023.
