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Ironmongery Direct celebrates best ever month

Ironmongery Direct has said it achieved its most successful month ever in June with record figures for both order numbers and revenue. The online business said it benefited from… View Article

HOME & DIY

Ironmongery Direct celebrates best ever month

Ironmongery Direct has said it achieved its most successful month ever in June with record figures for both order numbers and revenue.

The online business said it benefited from more people doing DIY work during lockdown, which led web traffic and actual transactions to increase by 80% and 75% respectively compared to the same month last year.

Categories performing particularly well included locks and latches, door and cabinet furniture, screws and fixings, gate, fence and shed hardware, and shelving and storage.

The retailer said lockdown also meant there was a slight shift in its usual trade customer base towards the domestic market.

Charlie Carlton, head of digital at Ironmongery Direct and Electric Direct, said: “In recent months, many people have used their extra time at home to do DIY and this trend is clearly evident in our sales data.

“We’re delighted to have been able to provide for the nation during lockdown, whilst still supplying critical products to the NHS and schools in this difficult time.

“With restrictions starting to ease off, we expect to see a return to our normal trade patterns and will continue to serve the country’s construction industry as it recovers from the pandemic.”

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