THE RETAIL BULLETIN - The home of retail news
20 years serving the retail industry
Home Page
News Categories
Christmas Ads
Commentary
Department Stores
Electricals & Technology
Entertainment
Fashion
Food & Drink
General Merchandise
Grocery
Health & Beauty
Home & DIY
Interviews
Property
Retail News
Retail Solutions
Shopping Centres, High Streets & Retail Parks
Sports & Leisure
Retail Events
Retail HR 2022
THE Retail Conference 2022
Retail Women In Leadership 2022
Digital Transformation Strategy 2022 Part 2
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
HEMA to roll out international store formula in all Benelux stores

Homewares retailer HEMA is planning to convert nearly all stores in the Benelux to its international store formula following a successful pilot in the Netherlands and… View Article

HOME & DIY

HEMA to roll out international store formula in all Benelux stores

Homewares retailer HEMA is planning to convert nearly all stores in the Benelux to its international store formula following a successful pilot in the Netherlands and Belgium.

The new format will start rolling out in the spring and the company is aiming to convert 386 smaller stores in 26 weeks. It is also launching a pilot in a number of larger stores and, if successful, will convert the remainder of its larger stores to the international formula in 2018.

Tjeerd Jegen, chief executive of HEMA, said: “Our stores are very popular abroad, also among Dutch travellers. Of course customers also love our stores in the Netherlands and Belgium, but we have noticed a clear difference.

“Thanks to the transparent and fresh lay-out of our international stores, it is much easier for our customers to find the products they are looking for.

“In the Netherlands, customers still spend too much time searching, and it is not as easy to inspire our customers.”

HEMA operates than 700 stores in seven countries including the UK.

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News