Asda helps families with baby formula costs
Asda has announced that it is helping families with baby formula costs by cutting prices on Aptamil.
The moves comes in response to falling cost prices in production for manufacturer Danone and forms part of the supermarket’s ongoing efforts to support customers throughout the cost-of-living crisis.
It has also begun allowing customers to use their Asda Rewards vouchers to pay for any baby formula product they purchase in-store.
Some six Aptamil lines across the core range will be reduced in price, the majority by an average of 7%. The supermarket said it will also be working with its manufacturing partners to ensure any further falls in production costs are passed on to customers.
Kris Comerford, Asda’s chief commercial officer, said: “For many of Asda’s customers, and families nationwide, we understand that buying baby formula is a vital necessity in their weekly shop, which is why we’re taking swift action to pass on falling manufacturing costs to customers before any other retailer.
“At the same time, we’ve decided to remove exclusions on using Asda Rewards vouchers to pay for baby formula as we want to do everything we can to help families manage their budget and keep their family fed.”