Bensons teams up with Absolute Radio charity to provide 100 beds for kids
Bensons for Beds has teamed up with Absolute Radio’s Cash for Kids charity to help children across the country who do not have their own bed to sleep on.
During their show on 18 July, Absolute drive-time presenters Bush and Richie highlighted the impact the economic climate is having on families and shone a spotlight on the implications of poverty for millions of children across the UK. Having been a long term partner of Cash for Kids charity work, a call to action to provide beds for children was one that Bensons was keen to support.
In a statement, the retailer said the partnership has raised over £21,000 which will be used to help 100 kids get a better night’s sleep through the provision of bed frames and mattresses to children or charities that work with children around the UK.
Bensons is also topping up the donation to make sure a full 100 beds can be sent. Items will also include pillows and duvets.
Nick Collard, chief executive of Bensons, said: “We know how important a good night’s sleep is for everyone – but especially children who need that foundation for life and learning.
“We were delighted to support a cause so close to our hearts and provide bed frames and mattresses to make sure 100 children have a bed of their own.”
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