Wickes signs for new year-long sponsorship of Magic Radio drive time
Wickes Kitchens and Bathrooms has embarked on a new partnership with Bauer Media’s Magic Radio in which it will sponsor The 4 ‘Til 7 Show with Tom and Kat.
In a deal brokered by The Story Lab, the move will extend the wider Wickes and Bauer Media partnership which to date has encompassed nine brands, including Absolute Radio and Hits Radio.
The new 12-month campaign with Magic Radio will include sponsorship of Tom Price and Kat Shoob’s new drive time show, including on-air trails, credits and weekly promotions that give listeners chances to win Wickes gift cards. The on-air activity will be supported by an online presence and branded social content.
In addition, the campaign will extend to Greatest Hits Radio with the sponsorship of ‘Foodie Thursdays’ in Simon Mayo’s drive time show.
Mandy Minichiello, head of marketing at Wickes said: “This collaboration presents a fantastic opportunity to showcase our inspirational ranges and service to a broad audience through the Magic Radio 4 ‘Til 7 show and Greatest Hits Radio Foodie Thursdays show, amongst others.
“With Bauer’s extensive reach and expertise, we are confident that this will raise awareness and drive consideration of Wickes, through engaging, innovative content.”
