Bensons for Beds accelerates transformation
Bensons for Beds is accelerating its transformation plans after sales bounced back following the easing of Covid-19 lockdown restrictions.
One year on from a refinancing deal, the bed and mattress retailer has benefited from significant pent-up demand from customers both in its 180 stores and online with double-digit like-for-like growth in the last three months compared to an undisrupted 2019.
The company will soon be launching a new £3 million TV and print advertising campaign and is also planning to relocate 11 stores to new premises following the successful opening of new and relocated stores in Maidstone, Leeds, Macclesfield, Milton Keynes, Stockport and Crewe.
Bensons’ chief executive Mark Jackson said: “The pent-up demand we’ve seen since our stores reopened gives us the confidence to accelerate our transformation programme and build on the progress made over the past year.
“I appreciate the hard work of the team – everyone has had to work enormously hard to cope with the impact of the pandemic and the temporary closures, but we emerge from restrictions in a strengthened position.
“The shareholder investment last June has allowed us to revamp our website, begin reshaping our store portfolio and invest in product innovation and we’ll step up the pace of change this year.”
The company has also announced that it has appointed Nick Collard as its new chief commercial and digital officer.
Collard has joined the business from Holland & Barrett where he was chief customer and digital officer on the executive board. During the past 15 years, he has also held board roles at DFS and Morrisons and senior positions at Walgreens Boots Alliance.
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