Bensons for Beds pilots new outlet store format
Bensons for Beds is to open a new outlet store format at Lakeside Village in Doncaster later this week.
Called Bensons Outlet, the 4,700 square foot shop will offer customers leading brands in beds, mattresses, bedroom furniture and bedding at up to 60% off the recommended retail price.
Items will include sale and clearance lines and fully refurbished returns from Bensons for Beds stores across the country.
Bensons for Beds chief customer officer Frankie Haynes said: “We know that households are feeling the pinch right now and Bensons Outlet is an exciting new pilot that enables us to bring high quality items at fantastic value for money to customers in Doncaster and across Yorkshire.
“It goes without saying, all our other Bensons stores will continue to provide discounts and value for money, but our new Outlet in Doncaster will be special, giving customers special deals on items they can take away that day.”
Other retailers with a presence at Lakeside Village include the likes of M&S Outlet, Next Outlet, Lakeside Furniture Direct, Julian Charles and Baytree Interiors.
The store will be run by manager Barry Collins who recently returned to Bensons where he previously worked for five years.
The launch of Bensons Outlet forms part of the retailer’s transformation plan and follows the opening of around 20 new stores since the beginning of December.