Victoria Beckham Beauty launches flagship store on Tmall
Victoria Beckham Beauty is launching a flagship store on Alibaba’s Tmall.
The store will provide Chinese consumers with exclusive access to special product launches and the brand’s range of clean beauty skincare and makeup products.
Victoria Beckham, co-founder and creative director of Victoria Beckham Beauty, said: “Chinese consumers are some of the most well-informed beauty shoppers in the world. That’s why we’re extremely excited to partner with Tmall Global to enter the China market and share our clean beauty vision with millions of new customers. We’re also thrilled about our livestream with Viya, one of China’s biggest influencers, on Tmall Global on 27 July.”
The brand has created an exclusive set of skincare products to celebrate its launch on the platform including its Power Glow Set, Full Size Cell Rejuvenating Power Serum and Cell Rejuvenating Priming Moisturiser. It is also introducing its Lid Lustre powder eyeshadow pigment in blonde and mink shades to Chinese consumers.
Sarah Creal, co-founder and chief executive of Victoria Beckham Beauty, added: “You can’t be a successful global brand without a solid China business – it’s just not possible these days. We’re focused on building a strategic luxury beauty brand that is very modern, forward-thinking and fresh, and this is the next key step to our growth strategy.”
