The Perfume Shop to launch boutique store concept

The Perfume Shop is introducing two new concept boutique stores as part of its continued expansion.

Due to to launch this summer, the shops at the Brent Cross and Lakeside shopping centres will offer high quality and niche perfumes with a more personalised and exclusive shopping experience.

The Perfume Shop said the launch of the boutique format will be a pivotal moment for the business,

Gill Smith, managing director of The Perfume Shop said: “This concept is a bold step forward in our mission to bring the world of luxury and niche perfumes to a wider audience, while still delivering the expertise, accessibility, and service we’re known for.

“We know customers are increasingly looking for more personalised and premium scent experiences, and these new spaces allow them to truly explore and connect with perfume in a unique and elevated way.

“It’s an exciting evolution for our business and one that we’re proud to lead as we continue to grow and innovate.”

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