Superdrug signs over 200 brands to marketplace platform
Superdrug has signed over 200 brands to its upcoming Marketplace, which will feature premium to start-up businesses.
The retailer said the platform will launch in September, with brands continuing to be recruited.
The platform will be integrated on the existing Superdrug.com, providing customers the opportunity to purchase products from both established brands and exciting new sellers.
Brands already signed up to the new Marketplace platform include beauty brand WONDERSKIN, sustainable brand Truthbrush and ethical brand OPV Beauty.
As well as beauty brands, the retailer also has its eye on the biggest wellness trends, with everything from wearables to health testing being considered. For example, Superdrug have signed up reusable nappy brand TotsBots and wearable accessories brand Popmask to broaden the customer offering. The move also makes way for more trend-led brands to secure a listing.
The Superdrug Marketplace will bring undiscovered, innovative, affordable products to UK consumers for the first time, with a focus on growing trends like homegrown, female founded, sustainable and inclusive new brands.
“We have a long track record of supporting entrepreneurs and small businesses and promoting diversity and inclusion within the industry,” Superdrug ecommerce director Matt Walburn said.
“Superdrug Marketplace is the logical next step for our business. As well as further strengthening our accessible health and beauty offering, it’s designed to help remove listing barriers for innovators in the market and provide hundreds of offline and online businesses with a flexible business opportunity and support they need to succeed in the digital world.
“As we draw closer to the launch of the Marketplace we are excited by the hundreds of brands that we have already enlisted to join us on our next innovative move.
“The Marketplace makes a listing with Superdrug now possible for more up and coming brands and gives our customers a wider range to enjoy, from luxury to trending beauty and wellness hacks.”