Superdrug to launch online marketplace for premium and emerging brands
Superdrug has unveiled plans to launch an online marketplace featuring hundreds of beauty brands ranging from premium to start-ups.
The platform, which will be integrated into the existing Superdrug site, is set to be introduced in September, with brands being recruited now to lead the marketplace launch.
As well as beauty brands, the retailer is also looking to showcase brands representing the latest wellness trends, with everything from wearables to health testing being considered.
Superdrug will also focus on brands which align with its customers’ key values. There will be a particular focus on black-owned brands as the retailer looks to build on its Shades of You commitment to diversity in retail. Female-owned brands and gender-neutral beauty products will also be prioritised.
Superdrug customer, marketing and online director Matt Walburn, said: “The Superdrug marketplace will be a vital step for our business as we look to strengthen further our role in H&B retail and start to build into new associated categories.
“We’ve been looking at ways to bring innovative and growing brands into our business more quickly and in the appropriate way to test consumer reaction. This is a crucial next step in bolstering our online and offline strategy; marketplace inventory will eventually be available to purchase virtually instore as well as online.
“This launch will make a listing with Superdrug now possible for more up and coming brands and give our customers a wider range to enjoy, from luxury to trending beauty and wellness hacks.”
Superdrug Marketplace’s launch will also allow shoppers to walk into their local store and buy products from marketplace brands never seen before on Superdrug shelves.
