Revolution Beauty’s value Relove collection rolls out to over 200 Superdrug stores
Revolution Beauty has announced that its Relove collection is being rolled out to over 200 Superdrug stores following a successful trial.
With products ranging from foundation and setting powder to finishing touches such as lip gloss and eyeliner, all items are priced at £5 and under.
To promote the launch, Revolution Beauty led a TikTok marketing campaign to build hype and highlight the affordability of the products. The video content features Gen-Z creators such as @Chloeandcosmetics and @Josiepeaches showing how to create makeup looks for less than £15.
Sarah Ryan, head of sales at Revolution Beauty, said: “The Relove collection helps people access a full face of make-up for under £15, proving that you don’t need to spend big to find the look that’s right for you. We’re thrilled that we’re now bringing these affordable, vegan, and cruelty-free products to even more beauty fans across the UK.”
