Superdrug sees 219% Christmas sales uplift
Superdrug has seen a significant increase in Christmas gift sales as shoppers start stocking up early during the cost-of-living crisis.
The health and beauty retailer said a shift in shopping behaviour has sparked a 219% sales uplift of Christmas gifts compared to this time last year.
Superdrug chief commercial officer Simon Comins said: “We know that the festive season will look slightly different this year, with Christmas firmly back on the map, families will want to celebrate and get together in groups once more. But we also know that this year will be one of the hardest hit in terms of the rising cost of living.
“At Superdrug the customer is always at the heart of what we do. With this in mind, we have focused on offering quality and value to our shoppers, ensuring the beauty and health products we know our customers want and need are accessible.”
Superdrug has recently launched a ‘Members Save More’ campaign where health and beauty card members can get up to 50% off the recommended retail price on some products.
It is also planning to offer a range of deals in an ‘members only’ shopping timeframe ahead of Black Friday Weekend. In 2021, the retailer saw the most spend in the fragrance, gifting, beauty, oral care and electrical departments so will be highlighting these areas again this year.
Comins added: “We want to make it as easy as possible for our customers to shop Black Friday this year, so they can be confident they are getting the best value and promotions at Superdrug. So, we have worked hard to make sure that all the deals during Black Friday and Cyber Monday meet our customer’s needs, especially those shopping early for Christmas.”
