Sephora UK gears up for Belfast opening
Sephora UK has unveiled details for its upcoming opening of a new Belfast store on 12 February.
Situated in the city’s Victoria Square, the 2,550 square foot beauty playground will be the French brand’s 13th UK store to date.
Subscribe to TRBWith the shop launching at 1pm on the day, customers can join the queue when it officially opens at 11am. While waiting, shoppers will be treated to entertainment from local talent, coffees from Neighbourhood, and ‘surprises & delights’ from Sephora’s favourite brands.
The store will stock products from the Sephora Collection as well as exclusive ‘Only At Sephora’ brands such as Rhode, Haus Labs, Makeup By Mario, Merit Beauty, INNBeauty Project, and Tower 28. A number of TikTok-viral brands will also be available including Tatcha, Glossier, Glow Recipe, Rare Beauty, Sol De Janeiro and Kosas.
Following openings at Liverpool ONE, Sheffield Meadowhall, Manchester Arndale, Cardiff St David’s and Oxford Westgate in 2025, Sephora is aiming to have 20 store locations in the UK by the end of this year.
The brand is also planning to launch a store in Bristol’s Cabot Circus this spring.
Sarah Boyd, managing director of Sephora UK, said: “We are so excited for our first opening of 2026 in Belfast. This opening will mark another first for Sephora UK – our first store on the island of Ireland, located at Belfast’s Victoria Square. We’re truly committed to living up to our name of Sephora UK by bringing our beauty playgrounds to all corners of the nation. Belfast is a city filled with important history, areas of outstanding natural beauty and we cannot wait to become a part of the local community.”
Julie King, senior asset manager, Commerz Realm said: “The arrival of such a significant global beauty powerhouse is a milestone moment for Victoria Square. It is a powerful endorsement of the strength and appeal of Victoria Square as the city’s number one retail destination.”
