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Diamonds Factory invests in Belfast with new Wellington Place store

Diamonds Factory has opened a new store at Wellington Place in Belfast after moving from the showroom it has run in the city for the past…

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Diamonds Factory invests in Belfast with new Wellington Place store

25 August, 2026 | by Angela Beevers

Diamonds Factory has opened a new store at Wellington Place in Belfast after moving from the showroom it has run in the city for the past 18 months.

The company said the store has been designed to create a serene and friendly setting where customers can browse everything from traditional solitaires to more unconventional pieces, with staff offering private consultations and design guidance for bespoke items.

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Darragh Duggan, Diamonds Factory’s regional sales manager for the UK and Ireland, said the showroom had performed well since opening and that Wellington Place felt like the right next step in the company’s development in the city.

He said: “Belfast continues to grow and develop, with a great mix of retail, hospitality, and business, and we’re incredibly excited to be investing further in the city.

“We’re very confident that Belfast will become an important part of the continued expansion of Diamonds Factory across the UK and Ireland. We’ve already built a fantastic customer base here over the last few years, and we’re really looking forward to seeing what this next chapter brings.”