Rituals grows revenue after opening 200 stores in 2025
Rituals has reported a strong increase in revenue for 2025, its 25th anniversary year.
The luxury beauty and wellbeing brand grew its net revenue by 16% to €2.43 billion as EBITDA came in at €545 million, representing a margin of around 22.5%.
Subscribe to TRBRituals opened more than 200 boutiques across the world in 2025, including new flagship stores in London’s Oxford Street, Zurich’s Bahnhofstrasse and Barcelona’s Gràcia Street. In addition to continued expansion in Europe and the UK, the brand saw further growth in Greater China and the Middle East. It also saw record breaking growth in France, Italy and the UK.
Raymond Cloosterman, Rituals founder and chief executive, said: “Our 25th anniversary is a milestone for everyone who has contributed to building Rituals into this wonderful company. I am immensely proud and grateful.
“It has always been my dream to create a global ‘Feelgood Luxury’ brand. A unique proposition within the industry. Combining high end luxury products with an accessible price point and creating positive impact, we are redefining luxury.”
Rituals will give back over €30 million to impact projects in 2026 through its 10% Profit Pledge.
Looking ahead, Cloosterman said: “2026 will be an investment year focused on sustaining our momentum. We will refit 1,500 stores, expand further in Asia, accelerate new product innovation and continue the rollout of Mind Oasis. Our ambition is clear: growing our business while making a positive impact on people and planet.”
