Rituals opens its 100th UK store
Rituals has opened its 100th UK store in the cathedral city of St Albans.
In addition to the brand’s products, the store aims to offer tranquil in-store experiences inspired by ancient traditions, personalised wellbeing advice from expert staff, and access to the brand’s growing My Rituals loyalty programme with exclusive benefits.
Annemarie Forsyth, managing director, Rituals UK & Ireland, said: “Reaching 100 stores in the UK is more than a number – it’s a reflection of the deep connection we’ve built with our customers.
“From our very first store to this exciting new chapter in St Albans, we’ve remained committed to helping people slow down and find joy in everyday moments.
Subscribe to TRB“We’re excited to continue to thoughtfully expand our presence across the UK and Ireland, two markets which are hugely important to us. Helping us reach more communities while staying rooted in our values remains a focus.”
Looking ahead, 2025 will also see the launch of the brand’s first Mind Oasis, a wellbeing destination on London’s Oxford Street.
In addition, Rituals is set to expand its Irish presence from 16 to 18 stores by the end of the year. Combined with its 113 UK stores by year end, this will bring the brand’s total footprint across the two regions to 131 stores, or 137 when travel locations are included.
