Revolution Beauty expands US reach with new collection at Walmart
Revolution Beauty, the British skincare and cosmetics brand, is expanding its reach in the US with the launch of a new collection at Walmart.
The move forms part of the brand’s plans to grow its accessibility and availability in the country.
Expanding into over 2,500 Walmart locations, the competitively priced $5 and under Relove by Revolution assortment will include a variety of offerings, ranging from from a full eyebrow and foundation collection to trend driven products such as freckle pens, brushes, and water activated liners.
Sara Staniford, president of Revolution Beauty USA, said: “As we continue to build Revolution Beauty’s presence within the United States, we are incredibly excited to cultivate a new relationship with Walmart. We are confident that our new Relove by Revolution collection will resonate with the Walmart shopper, and look forward to the many exciting elements that this collaboration will entail.”
Walmart will also carry several Revolution products, including the brand’s Reloaded eyeshadow palettes, loose baking powders and Blur Sticks.
Creighton Kiper, vice president, merchandising, beauty, Walmart US, said: “At Walmart, our purpose is to help people save money and live better – and for beauty that means delivering on trend, customer inspired items at accessible prices. That’s why we are so excited to welcome Revolution Beauty and their new exclusive line, Relove by Revolution to our growing assortment, providing our customers an exciting new collection for an exceptional value, all at $5 or less.”
