Proven Skincare to expand into UK and Europe
Proven Skincare is to expand into the UK and Europe following its launch in Canada in 2021.
The news comes after a period of strong growth for the company and the launch of its first new product since 2019, the Eye Cream Duo. The company has also recently been granted a patent that protects its use of personalisation in skincare.
Prior to the expansion, the Proven team gathered extensive environmental data about the region and executed a major tech build to incorporate it into Proven’s existing AI.
Proven co-founder and chief executive Ming Zhao said: “I am incredibly proud to bring Proven’s personalised, data and AI-backed products to the people of the European Union and the United Kingdom. Too many consumers still rely on one-size-fits-all skincare products that do not take into account their unique concerns and needs. Proven provides personalised, adaptive, effective skincare solutions that take into account a person’s skin, life, and environment.”
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