Holland & Barrett to expand into Greece, Romania and Bulgaria
Health and wellness retailer Holland & Barrett is to expand into Greece, Romania and Bulgaria as part of its omnichannel strategy.
The expansion will be achieved through a partnership with Fourlis Group which is aiming to open 120 Holland & Barret stores in the countries “over time”. It will also be launching a Holland & Barrett website in 2022.
Alex Dower, commercial director at Holland & Barrett, said: ‘We’re excited to be making wellness a way of life for even more people by bringing Holland & Barrett’s range of products and world leading training to new customers in Greece, Romania and Bulgaria through our strategic partnership with Fourlis Group.
Established in 1870, Holland & Barrett now has more than 1,600 stores across 18 countries worldwide, including over 800 in the UK and Ireland.
Dower added: “We’ve had a really positive response from customers in all of our overseas markets, so we’re confident our stores in South East Europe will prove to be just as popular. H&B is fast becoming a true global brand, with H&B product available in stores and online in 18 countries around the world with more planned for the future.”
Fourlis Group also operates stores in Greece and the Balkans, Cyprus, Bulgaria, Romania and Turkey for brands such as Ikea, Intersport and Athlete’s Foot.
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