Afound to expand into Denmark and Norway
Afound, the H&M owned online marketplace, is to expand further into Europe with the opening of afound.com in Denmark and Norway in the spring/summer of 2022.
Afound was launched in Sweden in June 2018 and has since extended its reach to the Netherlands, Germany and Austria.
H&M said the new Danish and Norwegian marketplaces will offer a wide selection of products from all H&M Group brands, including H&M, H&M Home, Arket, COS, Monki, Weekday and & Other Stories. It will also sell items from hundreds of other well-known fashion and lifestyle brands with discounts of up to 70%.
Håkan Henriksson, the newly appointed managing director of Afound, said: “The Nordic market has a high digital maturity and there is a great interest and strong brand awareness for the brands we are offering. Denmark and Norway were therefore an obvious choice as Afound’s next European markets. We are very much looking forward to meeting the Danish and Norwegian customer with our offer.”
