THE RETAIL BULLETIN - The home of retail news
Home Page
News Categories
Christmas Ads
Commentary
Department Stores
Electricals & Technology
Entertainment
Fashion
Food & Drink
General Merchandise
Grocery
Health & Beauty
Home & DIY
Interviews
Property
Retail News
Retail Solutions
Shopping Centres, High Streets & Retail Parks
Sports & Leisure
Retail Events
People in Retail Awards 2023
Retail Marketplace Strategy 2023
Omni Channel Futures 2023
Retail HR Central
Digital Transformation Strategy 2023
Customer Engagement Strategy 2023
Retail HR 2023
THE Retail Conference 2023
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
Neom hails ‘very strong’ Christmas trading

Wellbeing brand Neom saw its  group revenue increase by 35% in the five weeks to 2 January as the company topped a successful year of double… View Article

HEALTH & BEAUTY

Neom hails ‘very strong’ Christmas trading

Wellbeing brand Neom saw its  group revenue increase by 35% in the five weeks to 2 January as the company topped a successful year of double digit top-line growth.

Underpinning this, Neom’s direct-to-consumer revenues climbed by 35% year-on-year to £6.9 million.

Trading was especially strong in the US, where increased awareness of the Neom brand drove a 217% uplift in online revenues in the period. The business has operated in the US through its own ecommerce site since mid-2020, and more recently through wholesale partners including Nordstrom, Anthropologie and Goop. Neom will be opening a warehouse in the country early this year.

Oliver Mennell, Neom co-founder and chief executive, said: “Our very strong Christmas trading performance, delivered against impressive prior year growth comparatives, illustrates the strength of our brand and quality of our offer, our growing customer base and increasing consumer demand for wellbeing products.

“I am extremely proud of our teams, who have worked harder than ever over the festive period to deliver for our customers around the world despite considerable widespread logistics challenges. Demand for products that supercharge wellbeing has continued to grow, with more customers than ever coming to us for our innovative, natural and aromatherapeutic offering.”

Neom’s five wellbeing ‘hub’ stores across the UK and Ireland delivered a 65% uplift in sales. Products that were particularly popular in the run-up to Christmas were Neom’s Overnight Face Cream, Wellbeing Pod Luxe scent diffuser and its Christmas gifting range.

Looking ahead, Mennell said: “We remain focused on deepening our market share in the UK while also broadening our reach in new international markets such as the US and Asia. Underpinned by the strength of our leading digital-first business in a rapidly growing sector, we look to 2022 and beyond with great excitement and confidence.”

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News