Neom hails ‘very strong’ Christmas trading
Wellbeing brand Neom saw its group revenue increase by 35% in the five weeks to 2 January as the company topped a successful year of double digit top-line growth.
Underpinning this, Neom’s direct-to-consumer revenues climbed by 35% year-on-year to £6.9 million.
Trading was especially strong in the US, where increased awareness of the Neom brand drove a 217% uplift in online revenues in the period. The business has operated in the US through its own ecommerce site since mid-2020, and more recently through wholesale partners including Nordstrom, Anthropologie and Goop. Neom will be opening a warehouse in the country early this year.
Oliver Mennell, Neom co-founder and chief executive, said: “Our very strong Christmas trading performance, delivered against impressive prior year growth comparatives, illustrates the strength of our brand and quality of our offer, our growing customer base and increasing consumer demand for wellbeing products.
“I am extremely proud of our teams, who have worked harder than ever over the festive period to deliver for our customers around the world despite considerable widespread logistics challenges. Demand for products that supercharge wellbeing has continued to grow, with more customers than ever coming to us for our innovative, natural and aromatherapeutic offering.”
Neom’s five wellbeing ‘hub’ stores across the UK and Ireland delivered a 65% uplift in sales. Products that were particularly popular in the run-up to Christmas were Neom’s Overnight Face Cream, Wellbeing Pod Luxe scent diffuser and its Christmas gifting range.
Looking ahead, Mennell said: “We remain focused on deepening our market share in the UK while also broadening our reach in new international markets such as the US and Asia. Underpinned by the strength of our leading digital-first business in a rapidly growing sector, we look to 2022 and beyond with great excitement and confidence.”
