Neom appoints global commercial director
Wellbeing brand NEOM has appointed Isabel Malbois as global commercial director as it continues its expansion into the US.
Malbois has spent the last 15 years working with L’Oreal where she managed the UK, Ireland and international operations of businesses such as Giorgio Armani, Urban Decay Cosmetics and Lancôme.
From 2018 to 2020, she was based in the US as president of Urban Decay Cosmetics USA with responsibility for leading brand strategy, image and awareness whilst driving turnover and profitability. More recently, she moved to the role of general manager UK and Ireland at Giorgio Armani Beauty.
NEOM said Malbois has a proven track record of successfully developing and launching brands across markets, and has significant direct product management and marketing experience due to working with Disney and Trulife earlier in her career.
Oliver Mennell, NEOM co-founder and chief executive, said: “We are delighted to welcome Isabel to the business. Her experience will be critical as we continue with our expansion into the US and scale our ambitions for further growth across other key international markets.
“We’re looking forward to working with her as part of our incredible team, to solidify our international plans and continue on in our journey towards our hugely exciting future.”
