NEOM launches online Anthropologie partnership in the US
Wellbeing brand NEOM has partnered with US fashion and lifestyle retailer Anthropologie to enable it to sell its products on anthropologie.com.
The move is the latest step in NEOM’s expansion into the US market following the launch of its US website last year, and its established online partnerships with Amazon Prestige Beauty and Nordstrom.
NEOM now has nine core lines available on Anthropologie’s website, as well as two limited-time Christmas gift sets.
Oliver Mennell, NEOM co-founder and chief executive, said: “This partnership represents an important platform for growth for NEOM as we start to bring our products to an even wider audience in the US. The US is a hugely exciting market for us, as we are already seeing significant growth potential and consolidating our position.”