My Expert Midwife expands into Asda
My Expert Midwife, the online retailer of products for pregnancy, birth and beyond, is to have its range sold through supermarkets for the first time.
Best known for its post-birth recovery product Spritz for Bits, the brand will now be available in over 500 Asda stores across the UK.
Lesley Gilchrist, registered midwife and co-founder of My Expert Midwife, said: “We are committed to bring our no-nonsense products and information for parents-to-be to as many new families as possible, and our partnership with Asda will help us do that.
“Being able to pick up our midwife-developed products to help mums-to-be put their wellbeing first through pregnancy, birth preparation and recovery, alongside the weekly shop, will help thousands of families on their journey to parenthood.”
The brand’s products are also available at myexpertmidwife.com, Boots, John Lewis, Next and Amazon, as well as through specialist maternity retailers such as JoJo Maman Bebe. In addition to a portfolio of 20 products, My Expert Midwife offers pre-and postnatal education through antenatal classes and workshops.