Asda commits £250m to British produce in Len Wright Salads deal
Asda is making a £250 million investment in British produce through a new 10-year partnership with UK grower Len Wright Salads.
Worth approximately £25 million a year through to 2036, the new agreement extends Asda’s relationship with the family-owned business, which spans more than 35 years.
Subscribe to TRBLen Wright Salads has been growing salads since the 1960s and now supplies the majority of Asda’s own-label prepared bagged salads, with 37 million bags distributed to Asda stores nationwide each year from a dedicated facility serving the retailer. It also supplies selected stir-fry vegetable lines.
Jenny Cannon, senior director for produce at Asda, said: “Len Wright Salads has been a trusted partner for more than 35 years, and this long-term agreement reflects our shared commitment to British produce.
“Long-term partnerships like this are a great example of how we’re giving suppliers the confidence to invest for the future, helping to back British growers and build resilience across our supply chain, while ensuring a reliable supply of high-quality produce for our customers for years to come.”
Ian Torley, director at Len Wright Salads, said: “As a grower-owned British business, this long-term commitment gives us the confidence to continue investing in British growing, our people, facilities and technology. We’re excited about the next chapter and what we can achieve together over the next 10 years.”
