THE RETAIL BULLETIN - The home of retail news
Click here
Home Page
News Categories
Commentary
Department Stores
Electricals and Tech
Entertainment
Fashion
Food and Drink
General Merchandise
Grocery
Health and Beauty
Home and DIY
Interviews
People Matter
Retail Business Strategy
Property
Retail Solutions
Electricals & Technology
Sports and Leisure
Christmas Ads
Shopping Centres, High Streets & Retail Parks
Retail Events
People in Retail Awards 2024
Retail HR Central 2024
The Future of The High Street 2024
Retail HR Summit
THE Retail Conference
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
MAC Cosmetics opens flagship store at Liverpool ONE

Beauty brand MAC Cosmetics has opened a new flagship store at the Liverpool ONE shopping destination. The 2,654 square foot shop on Paradise Street uses ‘virtual try-on’ technology to… View Article

HEALTH AND BEAUTY NEWS

MAC Cosmetics opens flagship store at Liverpool ONE

Beauty brand MAC Cosmetics has opened a new flagship store at the Liverpool ONE shopping destination.

The 2,654 square foot shop on Paradise Street uses ‘virtual try-on’ technology to enable customers to digitally sample its range of eye and lip shades through application to photos or live videos. The innovative tool forms part of the store’s safety measures for staff and customers during the Covid-19 pandemic.

Together with MAC’s cruelty-free makeup, skincare, brushes and accessories, the new store also offers a dedicated pampering station as well as qualified make-up artists on hand to provide expert advice to customers.

Alison Clegg, director of asset management at Grosvenor Europe, said: “The opening of the new MAC Cosmetics flagship is a much-anticipated event for the many brand devotees in the Liverpool area. This is yet another significant launch for Liverpool ONE to celebrate post-lockdown, and MAC’s entrance is set to strengthen Paradise Street as a beauty hub in its own right, alongside Morphe and Too Faced.”

The news follows the recent launch of sportswear brand Castore’s new store on Manesty’s Lane at Liverpool ONE, as well as a debut SGG Apparel pop-up at the destination’s South John Street.

Want to learn more about in-store digital innovation? Then register for our free Digital Retail Transformation Webinar series to be held on 9 and 10 September where you can watch live or view the recording.

 

 

Subscribe For Retail News