Lovehoney launches the World’s first sexual wellness store in the Metaverse
Sexual wellness brand Lovehoney is launching the world’s first sexual wellness pop-up space in the metaverse.
Lovehoney is using the pop-up store to explore the possibilities that the Metaverse offers for retailers as well as customers.
Hosted on Decentraland, the space spans four floors and offers a full, immersive brand and product experience.
The virtual store includes educational videos, workshops, a dance floor showcasing the new music-activated product collection “Juno” and an erotic NFT art exhibition and auction.
“Even though we’ve made progress over the last twenty years, when it comes to sexuality and the way we treat the topic in society, there is still a long way to go,” Lovehoney head of sexual empowerment Johanna Rief said.
For Lovehoney, the metaverse offers an “anonymous place for people to explore sexual wellness products and content around the topic of sexuality.”
“In a world where ‘big tech’ is silencing sexual wellness brands, with regulations on Instagram and Google becoming more and more tight, it’s exciting for us to launch an experience like this pop-up space.”
Lovehoney global sextech expert Bryony Cole added: “People naturally look at entertainment as the only possibility for sextech, but there is also a great potential for sex education, sexual happiness and sexual health support in the Metaverse.”
“Plus, the combined anonymity and intimacy of this platform, allows people to engage with this topic further, where they perhaps don’t feel comfortable in real life, allowing more people to educate.”
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