Laura Mercier enters the metaverse with virtual store
Cosmetics brand Laura Mercier is entering the metaverse with the launch of a virtual store as it looks to offer an immersive and interactive online shopping experience.
Making use of web VR and AR technologies, the World of Beauty store features three interactive virtual rooms that have all been designed with the brand’s quintessential Parisian aesthetic in mind.
The first room offers an introduction to Mercier’s “Flawless Face” technique by taking shoppers through the steps and products to achieve the look. It also includes a virtual shade finder.
While the second room guides consumers to curated selections of products with a direct path to check-out, the final part of the experience focuses on the Laura Mercier festive collection “Wrapped with Love” with an interactive 3D unboxing.
Diane Kim, global brand president of Laura Mercier, said: “This is an exciting time for our consumers to explore Laura Mercier through a new, digitalised lens, that offers an immersion into the brand and its history. The dynamic shopping experience provides consumers with the opportunity to play, discover, test and trial products, while telling the rich story of this iconic brand.”
Laura Mercier has partnered with experiential ecommerce platform Obsess on the project.
