![[ Interview ] Majid Al-Kader, CEO & Founder of mXreality : How Metaverse Hub is supporting retail brands.](https://www.theretailbulletin.com/wp-content/uploads/2025/08/Majid-2.png)
[ Interview ] Majid Al-Kader, CEO & Founder of mXreality : How Metaverse Hub is supporting retail brands.
At Metaverse Hub have partnered with major clients, including Sony, Honda, CXA, The Welsh Government and Cardano, to create next-generation retail experiences that go far beyond a standard digital shopfront.
Can you tell us more about how the metaverse is supporting retail brands?
For retail brands, the move from transactional to experiential engagement is no longer a nice-to-have; it’s essential. Traditional online shopping gives customers products. The metaverse provides them with context, a story, and a sense of presence.
It’s not just about listing items; we’re helping clients integrate shopping baskets, downloads, and real-time enquiries, turning immersive engagement into real commercial outcomes.
Subscribe to TRBIn the metaverse, everything becomes interactive, personal and dynamic. You’re not just driving a purchase, you’re shaping an experience that builds trust and emotional resonance.
Customers don’t want to be passive recipients of marketing. They want to feel involved and the metaverse enables that. It gives them the agency to navigate, discover, and decide on their own terms.
At Metaverse Hub, we see this as the natural evolution of customer experience, one where brands don’t just talk at their audience, but build immersive worlds where customers can step in, engage, and connect in a secure environment.
The future of retail lies in building customer relationships, and the metaverse is how those relationships begin and grow.
Are there any retail user cases you can tell us about?
Retail is one of the most exciting areas for immersive technology, and while it’s still a relatively new space, the opportunities are already proving to be transformative.
At Metaverse Hub, we’ve partnered with major clients, including Sony, Honda, CXA, The Welsh Government and Cardano, to create next-generation retail experiences that go far beyond a standard digital shopfront.
We’ve developed fully branded virtual showrooms, where customers can explore products, access rich media content, and learn more about the brand all in their own time, at their own pace.
For product launches, we’ve delivered immersive walkarounds that bring items to life in 3D, allowing customers to interact with new products in real-time, zoom in, spin around, and understand features before anything hits the shop floor.
We’ve also drawn on our experience in other sectors, like heritage, where we’ve built digital twins enhanced with augmented reality, a concept that can be perfectly adapted for galleries, museums, and experiential retail environments.
In the green energy sector, we’ve created virtual products and training experiences for solar panels, heat pumps and more, blending customer education with interactivity, something that has direct crossover with retail categories that require explanation, demonstration or consultation.
This immersive technology doesn’t just display products; it allows customers to create a connection with them. It puts the customer in control, adds depth to the decision-making process, and brings the brand story to life.
How do you see retailers using this technology in the future?
In the years ahead, I see both major retailers and independent brands adopting immersive platforms like Metaverse Hub to transform their digital presence, moving from flat, static websites to interactive 3D showrooms where customers can explore, engage, and connect.
This is about taking e-commerce beyond 2D. Customers won’t just scroll through product pages, they’ll walk through virtual spaces, pick up digital items, compare models, access live info, and make purchasing decisions with far greater confidence.
It opens up new revenue streams and makes it possible to connect with customers globally, without physical store limitations.
Metaverse Hub is both secure and highly accessible, giving customers confidence when they log in. There’s no need for special hardware like VR headsets or any downloads. Customers can access the metaverse with a laptop, desktop or tablet and still have an engaging, quality experience.
Retailers will also use the metaverse as a testbed for innovation, launching virtual prototypes of upcoming products, gathering real-time customer feedback, and refining designs before they go into production. This not only de-risks product development but also puts the customer at the heart of the creative process, building loyalty and ensuring relevance.
At Metaverse Hub, we’re already seeing the early stages of this evolution. But what’s coming next is a complete shift in mindset where virtual experiences aren’t an add-on. It’s moving from transactional relationships to experiential ones, where customers become active participants in your brand story rather than passive recipients of marketing messages.
Can it generate additional revenue streams for retailers?
In short, yes. The metaverse is already driving new revenue streams for retailers. And those who embrace it early are already succeeding.
What we’re seeing is a shift from static selling to immersive engagement, and with that comes the ability to monetise in new, more meaningful ways.
By transforming a traditional 2D website into a fully interactive 3D space, retailers can extend the customer journey, creating more touchpoints, deeper interaction, and ultimately, greater conversion.
Layering technology, such as augmented reality, brings products and services to life for customers, allowing them to explore functionality and appearance in their own home virtually.
The metaverse enables brands to showcase not only current products but also future innovations and virtual prototypes, creating early interest and demand before items even hit the market.
There’s also significant potential in layered digital services, ranging from premium guided experiences to virtual consultations, branded content, and downloadable assets, each offering opportunities to generate value and revenue beyond the product itself.
For many retailers, the metaverse becomes more than a marketing channel. It’s a digital showroom, product testing ground, and global storefront all in one, capable of reaching audiences at scale with no geographical or physical limitations.
At Metaverse Hub, we don’t just create immersive environments for the sake of innovation we build them to solve real challenges and deliver measurable impact, including driving revenue and relationships.
