Intu launches first nationwide TV advertising campaign

Shopping centre operator Intu has kicked off the festive season with a new TV commercial that will be aired across digital platforms and tailored for regional TV networks around the UK.

The fully integrated, through-the-line campaign was developed from findings gained from Intu’s customer insights programme and is the brand’s first nationwide Christmas TV campaign.

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Trevor Pereira, commercial and digital director of Intu, said: “This is our very first national campaign as Intu, and we wanted to show just how intrinsic our centres are to the lives of our customers during this important time of year.

“Intu is the only shopping centre owner with a portfolio that spans the country underpinned by a national consumer-facing brand. That means that we’re uniquely positioned to showcase our strengths on a UK scale. We’re bringing to life the Intu difference for shoppers, whilst encouraging footfall and increased dwell time to help our retailers, restaurateurs and leisure operators to flourish.”

The campaign will be supported with social media, online competitions and in-centre events. The advert was created by Frame and directed by Johnny Maginn from MTP.