McDonald’s appoints Stephen Graham as voice of brand
McDonald’s UK has appointed actor Stephen Graham as the new voice of the brand.
He has taken over from Dexter Fletcher who has been a part of the company’s TV advertising campaigns for many years.
Subscribe to TRBMcDonald’s said Graham’s selection will strengthen its connection with younger audiences while also maintaining broad, cross generational appeal.
His voice features across McDonald’s UK & Ireland advertising from this week, including the McCrispy, Big Arch, Breakfast Done Properly and Master your McDonald’s App campaigns.
Hannah Pain, marketing and menu director at McDonald’s UK & Ireland, said: “Stephen brings a rare combination of cultural credibility and everyday warmth that feels perfectly aligned with where McDonald’s is today.
“As we continue to embrace a more culture‑first approach, his voice helps us connect with audiences in a way that feels honest, contemporary and familiar, building on the brilliant legacy Dexter created with us over many years.”
